AUCKLAND, NEW ZEALAND, May 7, 2026
Primed launches on the App Store: an iOS readiness training app built on daily decision training
One scenario a day. The first time shouldn't be the first time.
Primed, an iOS readiness training app built on daily decision training, is now available on the App Store, giving people a two-minute daily practice for the moments they hope never come.
Most people will be the first responder to the most important emergency of their life. The person beside them at dinner. The neighbour through a wall. The stranger on a street. The gap is not knowledge. The gap is decision under pressure, the difference between thinking about what to do and actually doing it. Primed is built to close that gap before the moment arrives.
Primed is an iOS readiness training app built on daily decision training. Each day a single scenario lands on a person's home screen: a situation, four possible responses, and ninety seconds to choose. After the choice the trained answer is revealed with a short principle and a sourced explanation. The repetition is the point. Practising the decision is what builds the instinct.
Primed covers six readiness domains: Emergency Response, Disaster Preparedness, Medical and First Aid, Home and Supplies, Communication and Planning, and Mental Resilience. The current library contains over twenty scenarios across those six domains, with a structured Academy of six modules covering the underlying principles. Guidance is drawn from FEMA, the American Red Cross, the CDC, and Stop the Bleed.
Primed was founded by Ethan Smith and built in New Zealand. The product began with a personal failure, an earthquake on the thirtieth floor of a foreign country with no plan and no exits memorised, and the recognition that reassurance is not the cure for that feeling. Practice is.
Primed is iOS-only at launch and accepting waitlist signups for international and Android availability. New scenarios are added on a rolling basis. The team is also publishing a public-facing readiness library at primed.fit/learn, written for the person who wants to stop guessing.
“I was on the 30th floor when the earthquake hit. The building swaying beneath me, a country far from home. No exits memorized. No plan. Nothing but the realization that if this got worse, I couldn't save myself, let alone anyone I love. That feeling never fully left. And I learned the only cure for it isn't reassurance. It's readiness.”
Ethan Smith
Founder, Primed
About Primed
Primed is an iOS readiness training app built on daily decision training. The product helps people build the instinct to act in emergencies through one scenario a day across six domains: Emergency Response, Disaster Preparedness, Medical and First Aid, Home and Supplies, Communication and Planning, and Mental Resilience. Guidance is drawn from FEMA, the American Red Cross, the CDC, and Stop the Bleed. Primed was founded by Ethan Smith and built in New Zealand. Available on the App Store.
