AUCKLAND, NEW ZEALAND, May 18, 2026
Primed reshapes its daily training: a six-beat arc for the moments you hope never come
Hook, decision, trained response, score, principle, recap. The first time shouldn't be the first time.
Primed, the iOS readiness training app built on daily decision training, today ships its biggest directional update since the App Store launch. The new daily flow turns one scenario into a six-beat arc, from morning briefing to trained response to Primed Score progression.
The first responder to the most important emergency of someone's life is usually the person beside them. The neighbour through a wall. The stranger on a street. The gap is not knowledge. The gap is decision under pressure, the difference between thinking about what to do and actually doing it. Primed is built to close that gap before the moment arrives.
Today's update reorganises the day around a deliberate arc. The home screen lands a cinematic Today's briefing card. The decision card presents four responses with ninety seconds to choose. The reveal lands on a Signal Lime field with the trained response, the principle behind it, and the source. The Primed Score updates against six readiness domains. A Learn module exposes the underlying protocol. The day closes on a recap card that shows the streak, the score change, and the next scenario in line.
Primed covers six readiness domains: Emergency Response, Disaster Preparedness, Medical and First Aid, Home and Supplies, Communication and Planning, and Mental Resilience. The current library contains over twenty scenarios across those six domains, with a structured Learn module library covering the underlying principles. Guidance is drawn from FEMA, the American Red Cross, the CDC, and Stop the Bleed®.
Primed was founded by Ethan Smith and built in New Zealand. The product began with a personal failure: an earthquake on the thirtieth floor of a foreign country with no plan, no exits memorised, and the realisation that he didn't know what to do. The conviction that followed is the reason Primed exists: reassurance isn't the cure for that feeling, practice is.
Primed is iOS-only and accepting waitlist signups for international and Android availability. New scenarios are added on a rolling basis. The team is also publishing a public-facing readiness library at primed.fit/learn, written for the person who wants to stop guessing.
“I was on the 30th floor when the earthquake hit. The building swaying beneath me, a country far from home. No exits memorized. No plan. Nothing but the realization that if it got worse, I wouldn't know what to do. That feeling never fully left. And I learned the only cure for it isn't reassurance. It's readiness.”
Ethan Smith
Founder, Primed
About Primed
Primed is an iOS readiness training app built on daily decision training. One scenario a day helps people build the instinct to act in emergencies across six domains: Emergency Response, Disaster Preparedness, Medical and First Aid, Home and Supplies, Communication and Planning, and Mental Resilience. Guidance is drawn from FEMA, the American Red Cross, the CDC, and Stop the Bleed®. Primed was founded by Ethan Smith and built in New Zealand. Available on the App Store.
