Do you know what to do?

It's yes or no.
Two minutes a day to make it yes.

Download Primed

Available on the App Store.

Prove it to yourself.

One decision. Right now.

You're at a family dinner when your 4-year-old niece starts grabbing her throat. She can't speak, can't cry. Her face is turning red. She is choking. What do you do first?

Be honest. No one's watching.

Three steps. Every day.

Make a decision

A scenario a day. You decide. Your instincts sharpen with use.

Learn the principle

Right or wrong, you understand why. Not trivia. The kind of knowledge that’s still there when the pressure hits.

Become the person who acts

Day by day, the gaps close. Until the first time isn't the first time.

Inside the app.

Two minutes a day. The training that holds when it counts.

Primed home screen with today's briefing, a tyre blowout scenario, Primed Score, and Supply run progress

Daily decision card. 65mph tyre blowout. Four responses. Ninety seconds to choose

Reveal on a Signal Lime field. The trained response for a tyre blowout at speed

Primed Score at 79, up 9 this week, with progress across the six readiness domains

Learn module. The STOP Protocol. Reality check on instinct in the first five seconds

Day 22 done. Trained. Primed Score plus 4. Streak at 22. The first time shouldn't be the first time

Sources.

Guidance drawn from FEMA, the American Red Cross, the CDC, and Stop the Bleed®.

“

I was on the 30th floor when the earthquake hit. The building swaying beneath me, a country far from home. No exits memorized. No plan. Nothing but the realization that if it got worse, I wouldn't know what to do.

That feeling never fully left. And I learned the only cure for it isn't reassurance. It's readiness.

Ethan Smith

Founder, Primed

Built in New Zealand

The things people ask

Stop severe bleeding Get your family outTreat a burn correctlyRespond to a seizureSurvive a power outageHelp someone chokingPack a 72-hour kitNavigate without GPSand this is just the start

The first time
shouldn't be
the first time.

Daily decision training.
One scenario. Two minutes. Every day.