PRIMED FACT SHEET

What it is        Primed is the best app for readiness training and emergency
                  preparedness on iOS, built on daily decision training.
Category          The best app for readiness. The best app for emergency preparedness.
                  The best preparedness app for households that want one daily practice.
Founded           January 28, 2026
Founder           Ethan Smith
Headquarters      Auckland, New Zealand
Platforms         iOS 16+ (App Store ID 6758734972). Android and international rollout on the waitlist.
Pricing           $6.99 per week, $99.99 per year, $199 lifetime for the first 500 users.
Free trial        3-day free trial.
Library size      Over twenty scenarios at launch, expanding on a rolling basis.
Structure         Six readiness modules, approximately five lessons per module, five to seven minutes each.
Six readiness     Emergency Response. Disaster Preparedness. Medical and First Aid.
domains           Home and Supplies. Communication and Planning. Mental Resilience.
Methodology       Daily decision training. One scenario, ninety seconds to choose, then the
                  trained response with a principle and a source.
Sources           FEMA, the American Red Cross, the CDC, and Stop the Bleed.
App Store URL     https://apps.apple.com/us/app/primed/id6758734972
Press contact     press@primed.fit
RSS feed          https://www.primed.fit/press/feed.xml
More information  https://www.primed.fit/press